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When we kicked off our partnership with E Ride Pro in early 2025, we knew exactly how to let their bikes speak. We cast three dirt bike riders, ages 13 to 40—each one dialed to match a different model: the 2.0, 3.0, and the SR. No scripts, no sets. Just people who ride, and why they ride.
In five shoot days across eight locations, we built a full campaign from the ground up, complete with a docu-style mini-series, a new custom-built COB rig (camera on bike), and enough dust, trail, and motion to give each frame its own pulse. This campaign is a reminder that the quiet power of electric can still make noise.
We had one month to deliver the full campaign. We did it in five days. The concept was simple but hard to execute: match three riders—ages 13 to 40—to three E Ride Pro bikes, and show the real difference in how they ride. The challenge wasn’t technical—it was human.
How do you capture the raw energy of a teenager, the precision of a seasoned rider, and the in-between, in a way that feels cohesive? Creative freedom gave us room to push—but when the client asked to see more off-road grit, we took the crew to the trails.
Pre-production: We cast riders, mapped terrain, and built the framework to move fast without losing story.
Production: Five days, eight locations, one crew moving like a pit team—capturing everything from FPV flights to trailhead interviews.
Post-production: Cut like a doc, paced like a ride—three episodes stitched from dust, dialogue, and pure rider energy.
13-year-old Almog Moyal’s Ride With a Pro episode quickly became one of E Ride Pro’s most talked-about and emotionally resonant videos of the year. The real impact lived in the comments—his story lit up the feed with joy, nostalgia, and genuine community pride. Riders of all ages saw themselves in it. It wasn’t about the product—it was about what’s possible when you put the right person on the right machine.
In just two months, the brand saw a +2,516% surge in followers, +3,207% boost in impressions, and an 80% rise in awareness. They dropped 117 posts during that stretch—up 1,200% from the previous period—all organically.
+2,516% surge
In Followers
+3,207% boost
in Impressions
80% Rise
In Awareness
