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After three years of working together, Drew House asked us to make something that had never existed for their brand—a book that captured the world they’d built.
No corporate voice, no over-explaining. Just something that felt like them.
We pulled from years of shoots and stories to build a book that matched their energy: expressive, authentic, and personal.
The biggest challenge with Drew House was the absence of formal creative direction. Their team kept things intentionally loose—which meant it was on us to define the direction they didn’t know they needed but would love.
Luckily, we had three years of shared history to pull from. We’d already been shaping the visual world of Drew House through countless shoots, so when it came time to build the brand book, we weren’t starting from scratch—we were building from instinct.
Casting was its own puzzle. We wanted every person in the book and videos to feel like a main character. Not just cool, but cinematic. Like they belonged in the same film, or in completely different films you’d still want to watch back-to-back.
Research: Competitive brand audit and subscriber interviews.
Concepting: Storyboards, 3D mockups, tone mapping.
Execution: Packaging redesign, email journey overhaul, multi-channel visuals.
The brand book became more than a deck, it became the deck. Drew House used it to onboard new team members, brief collaborators, and articulate the ethos of a brand that had always been more felt than explained. It gave language and visuals to a community that had grown organically, and showed how culture could scale without losing its soul.
On the video side, our IKON spot with Jaden Smith did what Drew House does best: made people feel something. It pulled in over 4 million views on Justin Bieber’s personal Instagram in 24 hours, becoming one of Drew House's most-watched pieces that year.
4 Million
Views
