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Altis Powersports revolutionized the electric dirt bike with the release of their Sigma and Sigma MX. These bikes highlight the cravings felt in the dirt bike community for lighter bikes with more torque, and Altis more than delivered on their promise.
Altis approached us pre-launch, looking for a creative ecosystem that could handle all aspects of the launch, from launch strategy, to social media management, to video production, to take the bike and turn it into a movie.
No map. No model. Just a brand-new bike and the blank desert.
We had two weeks to build a website from scratch. We were working with a prototype, ironing out kinks in real time. And we were trusting our riders to push the limits of a bike no one had ever touched before.
Altis was completely hands off creatively, so the world was ours to build. That meant scouting remote locations, syncing chase cams, coordinating a helicopter, and creating a visual language worthy of the launch—all while prepping their socials and digital rollout from zero.
Pre-production: We had two weeks to build everything from the ground up. That meant locking the website, outlining the launch plan, sourcing riders, and prepping gear for a multi-day desert shoot.
Production: Shot across sand dunes with a DJI 4D, drone, and locked ATV rig. Coordinated helicopter passes, rider choreography, and captured over 12 hours of raw footage across two days.
Post-production: Post-production brought the energy to life with a Mad Max-inspired color grade and immersive sound design that made every moment feel like you were on the edge of your seat.
Altis sold out all 500 bikes in the first 3 days, generating nearly $3M in sales.
We grew their Instagram to 13,000 followers in just 2 months, drove 1.2 million impressions and made The Forest Run into the most engaged post on their channel — all without paid media.
The momentum sparked organic press, community buzz, and a new standard for what electric motorbikes could look and feel like.
Subscribers described the brand as “relaxing” and “professional”—exactly the duality we aimed for.
$3M
Generated
1.2 million
Impressions
500
Bikes Sold
