Home From College

Client:

Home From College

Project Type:

Campaign Launch Creative. Production. Post. Brand Identity

Service:

Creative Studios

Deliverables:

Billboard Images, Hero Film, Social Campaign

Year:

2025

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Position Home From College as the smarter way for students to make money, right as they’re heading back to campus.

Overview:

We leaned into absurd, hyper-relatable college side hustles.

The formula was:

“I did ___ for money… but I could’ve just been making money on Home From College.”

Short. Punchy. Slightly unhinged. Built for scroll-stopping TikTok + IG Reels.

The Challenges:

Launch a culturally relevant back-to-school campaign that didn’t feel like a traditional ad, but like Gen Z telling its own story, while producing high-impact vertical content and supporting a major NYC Out-Of-Home rollout including wild postings and a Times Square billboard.

The Process

We built three immersive college environments inside our in house sound stage, each designed specifically for vertical storytelling and rapid content capture. This allowed us to produce multiple high performing variations in a single production window while maintaining one cohesive campaign identity across social and OOH.

The Outcome:

The campaign moved beyond advertising and became a cultural moment. It dominated social feeds, covered NYC streets with wild postings, and lit up Times Square, turning students from viewers into active participants.

60+ million impressions

2,350+ student stories shared

250+ pieces earned content

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Home From College